Indexing and accessibility
robots.txt, sitemaps, canonicals, meta robots, redirects, response codes, URL parameters and address duplication.
What exactly we check
Eight categories, 300 checks. Each states its measurement method and confidence level — we do not guess.
Internal linking
The link graph, orphaned pages, click depth, anchor text, broken links and redirect loops.
Content and structure
Headings, titles, descriptions, duplicate content, thin pages, cannibalisation and topic clusters.
Performance and Core Web Vitals
LCP, CLS, TBT for desktop and mobile, resource weight, render-blocking scripts and images without dimensions.
Structured data
schema.org validity, required fields for rich result types and agreement with the visible content.
Local SEO
NAP consistency, business data, location markup and signals for local results.
Measurement readiness
Presence and correctness of measurement tags, consent banners and the effect of a CMP on measurement.
AI visibility
Content citability in AI systems and readiness for generative answers.
In detail on selected areas: Core Web Vitals · Technical SEO audit · Pricing